Content brought to you by Fonterra.
Environmental issues are an increasingly important part of farming in New Zealand, and Fonterra has an innovative way of ensuring its farmers play their part.
Kelvin Wickham, Fonterra's Chief Operating Officer for NZMP told The Country Early Edition's Rowena Duncum about the dairy co-op being the first to give farmers emissions profiles.
"We know our farmers are some of the most efficient farmers in the world ... but we do need to give a much clearer understanding of where they stand - they can benchmark themselves, they can understand where they sit relative to their peers in their region".
Listen below: