Effluent management is not just about sticking to the rules, it's about taking care of the environment, says Paul Grave.
"It's not just about being compliant with standards anymore, it's actually about caring for our waterways and living up to the commitments that the co-operative has made to improve waterways."
Fonterra's Head of Farm Source Waikato spoke to The Country Early Edition's Rowena Duncum about how most farmers take effluent management very seriously, but some are letting the side down.
Listen below: