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Fonterra has found an innovative way to bring the co-op closer to its customers around the world through a virtual "Grass to Glass" tour of its supply chain.
The tour was developed over the last 18 months and showcased the co-op's sustainability credentials, dairy innovation and the value of New Zealand milk, Mike Cronin, Managing Director Co-operative Affairs at Fonterra said.
Fonterra had a long history of hosting overseas customers who were keen to understand more about the co-op, Cronin told the Country Sport Breakfast's Brian Kelly.
"Customers from all around the world have always come down to New Zealand and had a really good look and gone on-farm to find out where their products are coming from."