Fonterra: Taste the Care campaign celebrates 160 Years of Kiwi dairy goodness

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Fonterra’s Director of Marketing Renee Milkop-Kerr chats to The Country Sport Breakfast’s Brian Kelly about the exciting new Anchor campaign Taste the Care.

“We’ve created four 15-second videos showing New Zealand whanau enjoying the simple pleasure of dairy goodness in different ways using some of the delicious Anchor products like milk, cheese, yoghurt and butter,” Renee Milkop-Kerr told Brian Kelly.

Kelly said the campaign was exciting, and acknowledged Anchor’s long-standing presence in Kiwi households.

He inquired about the inspiration behind the “Taste the Care” campaign.

Milkop-Kerr explained, “For me, this is about going back to the heart of Anchor, which is how it shows up for everyday families with over 90 per cent of Kiwi households buying Anchor products at least once a year.”

Kelly, delving into the history of the brand, asked whether it all began with Anchor butter.

“It did, way way back,” said Milkop-Kerr, emphasising the brand’s impressive 160-year legacy, making it New Zealand’s second oldest brand.

Listen to the interview below:

Kelly reflected on the enduring quality of Anchor, likening it to a fine cheese that only gets better with time. He inquired about the message Anchor aims to convey to New Zealand consumers.

Milkop-Kerr responded, “It is all about celebrating the goodness of New Zealand dairy every day. So, we are honoured to be this longstanding brand that has been part of breakfasts, lunch boxes, and bring-a-plates for over six generations now.”

She said they were really proud they sourced all their milk from world-class farms right here in Aotearoa New Zealand.

“Kiwis can taste that care in every drop, dollop & spoonful that they put into whatever they like every day.”