Aucklanders fed up with unaffordable dairy prices are driving across town to buy cheap milk in bulk from a Mt Wellington superette selling at cost price.
Satish Masters, owner of the Harris Rd Superette and Lotto, said customers from wider Auckland suburbs stopped in to his store to buy up to 12 litres of milk in one purchase. The superette sells 2 litre bottles of Dairy Dale milk for $2.90 per bottle - up to $2 cheaper than some supermarkets.
The superette has sold Dairy Dale Lite and blue milk for five years. Mr Masters said he makes a loss on each bottle sold, but doesn't mind because it brings in the customers.
"It's really a loss-leader and people here love it. It's something for the community. A lot of people can't afford milk. We don't like losing money but we have to survive, we have to lose on one item to make money on another."
He said milk lovers travel 15 minutes from Epsom and Mt Eden to buy up to 10 litres of milk at once. The superette's other customers included local companies and a restaurateur who buy up to 12 litres of the milk every few days, he said.