When Prime Minister John Key heads off to China tonight, it will be as much about talking to China's mothers as talking to its leaders.
Mr Key's schedule includes numerous interviews with Chinese media in an effort to speak more directly to the consumers in China after Fonterra's botulism scare last August.
"We are going to use the hiccup of a false reading in 2013 and turn that into an attempt to demonstrate it actually shows how clear, transparent and responsive our system is."
He will give that message to Premier Li Keqiang tomorrow and President Xi Jinping on Wednesday.
He said consumer demand did not appear to be hit. "But I don't think it's unhelpful to have that meeting."