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LONDON - Nintendo's video game console Wii was the most searched-for product in November, according to a survey of British online shoppers released yesterday.
With less than three weeks to go before Christmas, online search analyst Hitwise said the Wii was well ahead of rivals such as Microsoft's Xbox 360.
The Wii, which features a motion-sensitive controller that players use like a tennis racket, golf club or baseball bat, has enjoyed strong sales since its launch last year.
Nintendo's handheld games device the DS came second in the top 10 list of searches.
In third place were Ugg boots, the chunky sheepskin boots worn by a host of celebrities, including Kate Moss, Sienna Miller and Kylie Minogue.
The highest traditional Christmas toy was Lego at number four, while Bratz dolls were at five.
Apple's much-hyped iPhone came in sixth and its iPod ranked seventh.
Another doll, Barbie, was the eighth most searched product, followed by the iPod Nano and the Xbox 360.
- REUTERS