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As New Yorkers queue up waiting to get their hands on Apple's ultra-hyped iPhone, the rest of the planet waits.
Fortunately, the massive PR machine is rolling, and there's plenty of information out there for Macophiles keen to see more of the ground-breaking device.
A newly-released video shows American gadget tester Edward Baig of USA Today demonstrating the digital device's tricks - and there are a lot of them.
Due to go on sale in the US on Friday, the $US500 entry fee - not to mention the $3,000, two-year contract that goes with it - isn't detering many.
For a glimpse of the iPhone's slick features in action, click here and prepare to go green with envy.