One Direction and the World Cup dominated Twitter in the UK in what was overall "the year of the selfie".
Tweeters' love of camera phone self-portraits showed no sign of abating, with the term "selfie" mentioned 92 million times by the social network's 284 million active global users, an increase of 500 per cent on 2013, Twitter said.
A seemingly innocuous celebration of 1D's four years together by singer Harry Styles was the most retweeted tweet by a UK account in 2014, while the band between them have five of the most followed British accounts.
And despite England's dismal performances and early flight home, the Brazil World Cup broke records to become the most tweeted about subject globally, and its matches were six of the top 10 most mentioned events in the UK.