KEY POINTS:
A new law aimed at preventing the scourge of internet and email spam takes effect tomorrow.
The Unsolicited Electronic Messages Act means marketers have to get permission before sending email or text message adverts.
The legislation only applies to spam produced in New Zealand and marketers have had the past six months to prepare for the new rules.
Those caught breaking the law risk fines of up to $200,000 for individuals, or up to $500,000 for companies.
- NEWSTALK ZB
