Sony's president Kazuo Hirai has what many would say is a near insurmountable task ahead of him.
While Sony continues to have a huge amount of mindshare and is an incredibly robust brand, the company is struggling.
Coping with a combination of slowing TV sales, hacker attacks on its entertainment networks, component shortages from the severe flooding in Thailand and the deadly Japan tsunami, a global recession and a strengthening yen, saw Sony post a loss of 159 billion yen, or about NZ$2.5bn, for the financial year.
According to Hirai: "Consolidated sales decreased significantly year-on-yer primarily due to the impact of the floods in Thailand, deterioration in market conditions in developed countries, and unfavourable foreign exchange rates,".
With this the fourth year in a row Sony has posted a loss, Hirai, at age 51, will need to make some tough decisions.
