By PAUL BRISLEN
Reach Wireless is the first New Zealand wi-fi "hotspot" provider to be endorsed by US chip maker Intel after exhaustive testing.
Intel has been heavily promoting wireless connectivity since introducing its Centrino chipset for computers last March. However, its US$300 million advertising campaign didn't include New Zealand, and it is only now that Intel is looking to our part of the world.
Wi-fi technology allows computer users to connect to the internet over wireless networks that may cover a cafe or apartment building.
Reach Wireless general manager Steve Simms said he was thrilled that Intel approached Reach about joining the programme.
"They asked what stage we were at and when they found out they sent one of their engineers over almost immediately."
Testing for security and stability went well and Reach is now able to co-brand its hotspots with the Intel hotspot logo.
Reach has around 100 hotspots, most in Auckland, but with coverage in several other centres. However, it is not alone in the market.
Several other players are offering hotspot coverage, including Wellington-based CityLink with its CafeNet service in the CBD, and Telecom's new WiFi programme working with hotels throughout New Zealand.
Intel has also shown interest in local wi-fi technology developer Roam AD, extending a US$100,000 loan to the Auckland company.
Reach Wireless gets Intel endorsement
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