As would be expected after revelations of NSA snooping and surveillance, levels of interest in encryption and counter surveillance tech are at an all-time high.
The information coming to hand on a daily basis on NSA surveillance practices is now starting to be matched by growing levels of information around products and services incorporating counter-surveillance technologies.
This is precisely why the Blackphone is starting to garner a significant amount of attention - even though it hasn't even launched yet.
Set to be announced at the Mobile World Congress event next month, the Blackphone is unique because it is built ground up with an emphasis on privacy, security and encryption.
While little information is available on the actual phone, it is supposedly a well specc'd piece of hardware, sporting a muscular CPU, and an unlocked cellular module.