News Corp chairman and chief executive Rupert Murdoch appears to have joined Twitter.
A verified account using the @rupertmurdoch handle was launched on Sunday, with Twitter CEO Jack Dorsey immediately welcoming the media baron to the site.
"With his own voice, in his own way, @RupertMurdoch is now on Twitter," Mr Dorsey tweeted.
If genuine - as it appears to be - it is Mr Murdoch's first personal foray into social networking.
He is no stranger to the genre, with News Corp having previously owned rival social networking site MySpace.