Microsoft gets more aggressive with Office cloud freebies

Microsoft has given Office a cloud computing boost by bundling free access to online versions of applications with the full suite.

SEATTLE - Microsoft is rolling out a new edition of its Office programs to businesses this week, and for the first time it's adding versions of Word and other programs that work in a web browser and will be free for consumers.

Office 2010 marks a milestone in Microsoft's efforts to keep up with an industry shift from programs that are stored on PCs to free ones that can be accessed from any computer, over the internet.

Microsoft must be careful not to make the free apps so appealing as to undermine its lucrative desktop software business, which accounted for 29 per cent of Microsoft's revenue and 51 per cent of its operating income in the most recent quarter. The free apps will have fewer features than the desktop versions.

Word, Excel, PowerPoint and the other programs that make up Office are by far the most widely used for writing documents, making spreadsheets and designing slide presentations. But when it comes to free software online, Microsoft has lagged.

When the company tried souping up Office in 2007 by adding a service that lets people store and view documents online, Google was already operating web-based word processing, spreadsheet and presentation programs. Those programs are generally free for consumers and inexpensive for business users.

Today, four per cent of companies use Google Apps, according to Forrester Research.

That's still far less than the 81 per cent that use Microsoft's last Office software package, Office 2007. Businesses aren't ready to embrace web-based Office-style programs quite yet, says Forrester analyst Sheri McLeish. People still want access to their files when they're not online.

Nevertheless, Microsoft needed a defensive move against the online apps from Google and other rivals that are pushing this concept, which is often called "cloud computing," McLeish said.

She pointed out that businesses that do want web-based programs might prefer Microsoft's because its online software was built to trade documents with Microsoft's desktop programs without losing formatting.

Consumers can start buying Office 2010 or using the free Web Apps in June. While it is possible people could choose to use only the free versions, NPD Group analyst Stephen Baker doesn't think that will widely happen because people "are not all that confident yet" about the concept of using software that stores their information online.

In addition to the web apps, Office 2010 brings a slew of new features and updates to individual programs.

In several programs, people will be able to work on the same document simultaneously, a feature Google's programs already allow.

Office 2010 also brings more powerful photo editing tools to Word and other programs, and adds video and audio editing functions to PowerPoint.

The Outlook email program will be able to pull in information from users' outside social networks, such as Facebook and LinkedIn.

It also adds new features to tame the ever-growing number of messages in the inbox, including a way to group all replies to a single thread under one line - as well as a way to "ignore" new replies and send them right to the trash.

- AP