If data is the currency of the digital age, then hard drives are the high-tech equivalent of a piggy bank in that they're where we store our valuable data.
The trouble is that the amount we're creating and consuming is growing at an explosive rate and the digital equivalent of the piggy bank is in danger of filling up far beyond its intended capacity.
Unsurprisingly, demand for ever-larger hard drives is massive, which means that increasing the amount of data able to be stored on a hard disk presents some pretty unique challenges to engineers as they struggle to achieve the Tardis-like feat of cramming more and more data onto a surface with a fixed and finite size.
The science of stuffing bits and bytes onto magnetic storage media thankfully took a massive leap forwards this week after IBM announced they'd managed to reduce the number of atoms required to store a single bit of data down from one million to a mere 12.
The significance of this breakthrough may not be readily apparent, but someday in the near future it could see gadgets being able to store improbably large amounts of data compared to the current crop of hard disk and flash drives already in use.