It is a dilemma, given the point of the phone is to allow others to intrude - from a distance - into the moment we're in. But too often we're allowing that intrusion to replace the moment. I can't remember the last time someone ignored their ring tone.
These people who can't resist the siren song of their phones are called "cellphone zombies". These people walk blindly along the footpath, hunched over the little screens in their hands, eyes down. It's up to the rest of us to weave around them.
And God help you if you're pounding along the pavement and the zombie - reaching a critical point in the email - brakes suddenly in front of you.
Cellphone zombies are such a problem in Japan they've stuck warning signs on subway walls. Walking using a smartphone is dangerous, they say. Everyone is giving you "icy stares". That may be understating the peril slightly. One chap died after distractedly walking on to a railway crossing.
Back home, we're not - yet - as bad as in Japan, but our cellphone etiquette could definitely do with a tidy up. If Mrs Beeton were around today, she'd write a comprehensive book on the dos and don'ts. She'd advise you to do things like excuse yourself before you read a text. Or walk at least 3m away from the nearest person to conduct a phone conversation.
She'd tell you to end your phone call before taking your groceries to the counter. And never, under any circumstances, answer your telephone in the toilet.
But this is now a world of 140 characters so I'll keep it to one short golden rule: think about the people around you before the person on the other end of the phone.
No one wants to listen to one side of a conversation. No one wants to feel a text matters more than the story they're telling. No one wants to watch your cat video, for goodness sake.
I'll admit I sometimes laugh at snapchats in crowded elevators, or read emails to kill the routine of walking to work. But I'm going to put this golden rule into practice. And I'm going to expect manners back.
Next time my friend commits phone crime, I'll pull him up on it. And maybe, just maybe - depending on the model, age and price of the phone in his hand - I'll give it a bath.