KEY POINTS:
Its quest for global Googlisation may be going very well - but Google may need a bit of positive reinforcement, or even just a hug.
While the word Google is synonymous with web searching, the massive corporate doesn't even rate itself in its own top 10.
Tap the term search engine into Google, and you'll be surprised by how little a showing it gives itself.
At the top of the search we conducted came Alta Vista - which for those who can remember, was an early force in the search world but has fallen off the radar in recent times.
Dogpile and Wikipedia got quite a showing, but Google didn't even turn up on the first page.
In fact, Google's UK operation crept in way down the order at number 12.
- NZ HERALD STAFF