Activision are clever clogs. When it comes to selling plastic goodies tied to their games, the company has no competition. Think Guitar Hero and how many pretend guitars were sold over its very successful lifespan.
Now it's a kids' game that has game retailers rubbing their hands together.
Skylanders is a childish 3D platformer with a difference.
For starters, without a few of 32 little plastic Skylander characters and a USB "Portal of Power", you can't play the game.
It works like this - the characters are divided into groups of "elements", each of which are needed to access different parts of each level. Put a character on the "Portal" and it comes to life on screen - the perfect collector game trick for kids, out Pokemoning Pokemon.