Facebook is adding more advertisements to popular social networking website, under the guise of "sponsored stories".
Facebook's so-called "sponsored stories" will appear in the Ticker - a feature unveiled earlier this year that presents a feed of the actions Facebook friends have taken on the site, such as "liking" a friend's status update, commenting on a photo or accepting a friend.
Sponsored stories - for example, when a Friend likes a certain brand - will be highlighted in the Ticker.
Up to 10 per cent of stories appearing in the Ticker will be Sponsored Stories, according to a spokeswoman for Facebook.
Facebook has been careful to note that "News Feed stories that appear as Sponsored Stories respect applicable privacy settings". This means only people who are eligible to see your News Feed story are eligible to see it as as Sponsored Story.
