KEY POINTS:
![video](https://www.nzherald.co.nz/resizer/v2/DXDUSCJLXA56XSIEC37I7XNJKU.gif?auth=3473445ab0500971a8127d2450dcabf14a7287517fac5a8b8cfc37f4fc26f533&width=16&height=11&quality=70&smart=true)
Microsoft's exceedingly expensive investment into comedian Jerry Seinfeld's services for Mac fightin' ads has resulted in ... what, exactly? A rather confusing ad set in a fictitious shoe shop that discusses how to make shoes fit. Say what?
On the show Seinfeld, Jerry always had a Mac displayed prominently in his New York apartment. It always changed to the latest model. Whether this was because Jerry was a Mac fan or because Apple's product placement strategy had struck again, I don't know.
Anyway, the resultant new Microsoft ad is set in a shoe store. Jerry sees Bill Gates trying on shoes and ventures in to engage the business maestro in banter. I understand it so far. But the banter makes no sense to me whatsoever. Bill is trying shoes on, Jerry advises him to wear them in the shower to make them fit. Arf arf. It turns out Bill is a size 10 ... "Guess what Bill? You're a ten." Is that significant, with Apple's Operating System being called 'X' (OS 10)? Who knows? I certainly don't.