KEY POINTS:
Bebo has overtaken MySpace in the United Kingdom, becoming the top social networking site.
Data from industry analyst Comscore shows that in July Bebo registered 10.7 million unique users, with MySpace just behind on 10.1 million and well-fancied Facebook lagging behind with 7.6 million.
Bebo also did rather well in overall traffic terms coming second to Google in 'most engaging' rankings with 8.7 billion page views, behind the search behemoth's 8.8 billion.
NZ HERALD STAFF