Battle for mobile picture market

Telecom has taken a jab at Vodafone with a copycat billboard promoting its new picture-capable mobile - planted within easy viewing of its competitor's offices.

The billboard, overlooking Auckland's Spaghetti Junction, plays on Vodafone's PXT campaign and is, says Telecom spokeswoman Linda Sanders, intended as a joke.

Telecom's version, promoting Mobile JetStream, has a yellow backdrop; Vodafone's promotes the PXT service and is red.