A couple of years ago I talked about Judit Klein, a very clever student following the Creative Technologies course at AUT. Judit had won a scholarship to visit Apple's famed annual Worldwide Developers' Conference, usually referred to as WWDC (and said 'dub-dub-dee-cee').
And she's done it again - actually, this will be Judit's fourth visit (and her fourth scholarship, too), although the emphasis has changed for her over the years. Now Judit is close to finishing a Master's and has also undertaken an internship at Prezi in Hungary. I mentioned this presentation software when I talked about Unitec's use of iPads - the Hungarian company (which also has an office in San Francisco) offered the Hungarian-born Judit an internship last year. "I did the first round of the Prezi Campus Ambassadorship Program, which is about to go into its third intake now. The top performers get internships in either Budapest or San Francisco."
"They've got about 150 people in Hungary and maybe 50 people in San Francisco."
Judit reflects on the impact iPad has made - in her first year of university, it didn't exist. She marvels at the momentum Apple has gained with the tablet. While she has a MacBook Pro, her focus is iOS and iDevices in education.
We talked about WWDC now that she's an experienced attendee. "In the past I attended only sessions, but the first time I went I hadn't even been developing for iOS for even a year, so the the first experience is always the buzz of being there. Figuring out what it's all about, the parties and the networking." Since then Judit's been going to the labs more - sessions are more general presentations on a variety of subjects. (This year, WWDC has a new event called Women in Technology Get Together for Wednesday June 4th, and another new one called Apps for China.)
Judit has an insider approach now: experienced attendees don't go to sessions because, as long as you're a registered developer, you can watch them any time as they go online the day they are presented. The labs are therefore more important, and you have more time to go to them if you skip sessions to catch later, online. Now demand for entry is so high, Apple had to launch a lottery for places. If you won a place, you then got to pay the entry fee. Thanks to the incredibly high demand for Apple's key event, tickets last year sold out in just seconds. You can learn a lot (as Judit has) from being able to talk to other developers.