Much is made of Apple's secrecy, its jealously guarded release program, technical development process and even that around its designs. Apple's secrecy used to be better, actually. Now we hear rumours weeks before events - for example, September 10th was widely telegraphed long before Apple endorsed it, for the release of iOS 7, and now October 22nd is getting the same attention. Apple has not confirmed this but going by the last couple of years, the Inc will, shortly. But then things happen like a new iMac announced and available (a couple of weeks ago) out of the blue.
I mean, it's clear OS 10.9 'Mavericks' has to arrive soon. It was announced (indeed, shown) months ago at WWDC, and it has been easy to track it through the developer networks. Now that it's at Gold Master, it is very imminent. Of course, assuming Apple does confirm October 22nd as an 'Event', it may be for new iPads. It's not so likely Apple would release new iPads alongside a Mac system ... but who knows?
As important as secrecy is Apple's gleaning of its own intelligence - and it must be under constant surveillance itself by its legions of copyists ... sorry, 'competitors'. It's amazing any secrets are kept at all in this day and age - what we eat, when we sleep, the real-time state of our bodies and minds - all of it (in the affluent countries, anyway) seems to be monitored and available for analysis.This is the reality of the Neo Orwellian state of 'Dataland' in which we now exist. It knows no national boundaries and, seemingly, knows little, if any, restraint. This is according to Kate Crawford, a principal researcher at Microsoft Research, who spun the story of Dataland at MIT Technology Review's Emerging Technologies conference in Cambridge, Mass.
We might rail at or ignore the revelations of Assange and Snowden as we feel inclined - meanwhile, Facebook, Google and many other agencies are distilling every online action, transaction, click and search to make what assumptions it may about us, to better sell us products, to keep us engaged. As more devices 'smarten up', even your fridge, smoke detector and weather sensor can be imparting every tidbit to agencies in the cloud. Even more directly, agencies are actively selling and exchanging that data about our online and offline consumption habits to each other. State authorities seem able to get it for free, thanks to secret agreements suppliers have no choice but to sign. While data assumptions may be wildly inaccurate or wildly accurate - we simply have no say in the matter. Don't like filling in census details? Soon it won't matter. There's far more information available about you in online streams than a few printed checkboxes could ever reveal.
The connections between the murky worlds of state and corporate intelligence may occasionally cross over - it seems an iOS/Android app designed by former Israeli intelligence men had an influence on the look of iOS 7. That's a thesis, anyway - that the Any.do app was among those Apple looked to for inspiration as it redesigned iOS. When Jony Ive took over as the company's head of design, he was given a list of forward-looking apps that suggested how iOS could evolve, these people said - and Any.do was on that list.