Anyone with an Apple device has used iTunes to search for a song, a music video or a TV show. Now, the iTunes era will draw to a close.
The iTunes platform was a vital part of Apple's global growth in the early 2000s.
The launch of the iconic music model began a music revolution that entered homes around the world, and completely destroyed music retailers, who drew revenue from in-store album purchases.
iTunes was first introduced to the world at the 2001 Macworld Expo and created a frenzy among consumers and industry experts alike.
Why bother loading up your CD wallet with discs, when you could just enter your credit card details and purchase a stack of music or TV shows at the click of a button?