As far as fitness apps go, Strava's can be counted among the most dynamic.
Since launching in 2009, the mobile app and website has gone from being a performance tracking gadget for cyclists and runners to a handy tool for swimmers, skiers, skaters, surfers, rowers and even rock climbers.
In the gym, Strava can now help out with crossfit training, or workouts as diverse as stair-stepping and weight-training to yoga.
It is also compatible with most devices, including iPhones, iPad, Apple Watch and Android.
As of this week, Strava Running and Cycling remained the 11th most popular free iPhone health and fitness app download in New Zealand, and the 34th in the US.