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With more than 47.8 million followers, US popstar Taylor Swift is the most followed person on Instagram. Having started her career in country music, she crossed over to pop in 2008 with the launch of her album Fearless. She is one of the best-selling artists of all time, having sold more than 40 million albums and 130 million single downloads.
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With more than 46.9 million followers, Kim Kardashian is the most followed of the Kardashians. Having achieved notoriety as a friend of Paris Hilton, Kim became famous largely because of a leaked sex tape made with a former boyfriend (much like her friend Paris) which led to the Keeping Up With the Kardashians reality show. She is now a fashion designer, entrepreneur, model and wife of rap star Kanye West.