Bunches of sunflowers will be sold throughout Taranaki this weekend to raise money for the Rural Support Trust.
The radiant flowers will be sold by Lions club volunteers, with the proceeds helping support rural people throughout times of hardship.
This summer has been particularity hard for farmers with the lack of rain leading to a drought being declared on December 23 in parts of the North Island including Taranaki.
Dairy farmers have been forced into drying off their herd early and even getting rid of stock due to no feed options.
Okato dairy farmer and Rural Support Trust facilitator Will Fleming has planted sunflower seeds around the edges of his maize crops on his Hampton Rd property near Okato for the fundraiser.