"Most people who hold negative stereotypes about Islam and Muslims, they haven't actually ever met a Muslim, so we want to change that."
Sabah Al-Zafar, an Imam based in Hamilton, says the desire to break down barriers and negative stereotypes about the Islamic faith is behind the Ahmadiyya Muslim Community collective's visit to Taranaki this Sunday.
The group started an initiative, "Meet a Muslim" in 2017, with the aim to build bridges, remove misunderstandings and give people the opportunity to find out more about Islam in an open and free environment.
To do this, they set up a tent at markets around the country, encouraging people to come along and ask questions about Islam, Muslim life and anything else.
"There's no such thing as a controversial question, you can ask us anything. Nothing is off limits."