All Blacks want your short films

Want to be in a movie? Now could be your chance.

New Zealanders are being given the unprecedented opportunity to go the extra mile in supporting the All Blacks - and star in their own film.

Do More will be a production with a difference - written by, directed by and starring everyday New Zealanders.

Award-winning director Taika Waititi will, over the next year, curate a work that will showcase how New Zealanders do more for themselves, and others, daily.

Kiwis here and overseas are encouraged to make a 60 or 90-second film demonstrating the extra efforts they go to in their everyday lives. Inspiring, humorous, surprising or out of the ordinary the best entries will be selected and turned into something special.

"We're looking for films that really show the Kiwi spirit," Taika says.

The options are endless and that's the really exciting thing about this project.

Taika Waititi

"I have no idea what people are going to send in. We want to hear the stories of the ridiculously early mornings and the late nights. It could be the extra lap around the Auckland Basin, taking food to the elderly in Lower Hutt or peddling up the Port Hills, it's all about the extra effort."

The project is designed to support the All Blacks for the remainder of this year and in the challenges of next year.

"We know that Kiwis are passionate when it comes to supporting the All Blacks and we want to see that passion on camera," says Dan Carter. "We want this to be something that Kiwis can be proud of. This is a chance to, potentially, involve the whole country and create something very memorable in the support of the All Blacks."

Upload your films to www.rexona.co.nz where they'll be curated and managed by Taika and his team - and overseen by the watchful eye of Dan Carter.