If the legendary Claytons drink was still around, it seems a fair bet they would be approaching Mike Sanderson about a sponsorship deal.
Sanderson skippers the Team Sanya challenge in the Volvo Ocean Race, which starts this weekend. It is Chinese backed and funded but essentially appears to be the 'Kiwi team you have when you are not having a Kiwi team'.
Seven of the 10 sailing team are New Zealanders, a greater number than on Camper, the Emirates Team New Zealand entry into the event. "There is certainly a strong New Zealand flavour," says Sanderson, "but that is not a coincidence. We are 'Kiwified' in everything that we do. We had an extremely limited build-up and so I had to do it how I know how to do it."
Not that Sanderson is promoting his team as a de facto New Zealand challenge.
"We will leave that to Camper," says Sanderson, who raced under Grant Dalton on two previous round the world races. "Dalts and I are great mates and he runs an amazing programme; we look over the fence (into their compound) with a little envy." After leaving the ill-fated America's Cup Team Origin in 2010, Sanderson had no intention of racing in this edition of the round the world race but was approached by a Chinese consortium. It was backed by Volvo Construction, who have a large presence in China. After the city of Sanya was confirmed as a stopover, a local team was considered the best way to promote the race in the middle kingdom.