The next generation of competitive sailing will take shape this weekend in Portugal, where the eight America's Cup teams will confront each other for the first time.
Round one of the America's Cup world series, to be raced in identical super-sleek new AC45 catamarans, begins overnight off Cascais.
The world series, which will include up to 18 regattas, will be a forerunner to the big Cup showdown in San Francisco in 2013. And if the slick advertising for the series is to be believed, the regattas "will change how you see sailing forever".
Regatta director and chief executive of America's Cup Management, Iain Murray, said the regattas would feature a number of innovations aimed at making the sport a more exciting spectacle for television audiences and shore-based fans.
The new format will bring Formula 1-style sailing close to shore in extremely fast boats on tight, short courses with a mix of speed trials, head-to-head match racing and all-out fleet racing.