A British sportswriter has accused Lions coach Warren Gatland of foolishly "kicking the monster" with his attack on the New Zealand crowds and media.
And while Gatland pointed a finger at Kiwi arrogance, the Daily Telegraph's James Corrigan says it is the Lions who need to learn humility, having set Gatland up with a "suicide mission" in New Zealand next year.
"Gatland started the mind games early, accusing his countryfolk of lacking humility for dressing up the beleaguered Australia coach Michael Cheika as a clown. Great. Kick the monster awake and give it nine months to catch you," Corrigan wrote, in reference to the Herald's famous Cheika-clown cartoon.
"Still it generated the headlines and the marketeers will be happy. Poor old Gatland, meanwhile, will try to make himself busy with all this time at his disposal, fully aware that when the party proper begins he will have no time whatsoever.
"This is the disgrace of the 2017 Lions and it should only earn further scorn by the repeated wheeling out of the coach...the ludicrous schedule makes this an unashamed suicide mission."