In the lead up to Khabib Nurmagomedov's lightweight title defence against Conor McGregor at UFC229, McGregor insulted the Russian's family, country, and religion – going beyond promoting the fight to get under Nurmagomedov's skin.
Before the fight had even been announced, McGregor and his team attacked a coach carrying Nurmagomedov and other UFC fighters which led to an injury to fellow lightweight Michael Chiesa.
Kiwi lightweight Dan Hooker said he felt like McGregor crossed the line, so when Nurmagomedov launched himself out of the octagon at the Irishman's team after making McGregor tap out, it shouldn't be blown out of proportion.
"It's a physical game, you can't expect that physicality and mentality to be, in an instant, flicked over. It's very hard to draw a line," Hooker said.
"A lot of things were said. I feel like McGregor crossed the line beyond just promoting the fight. Things were said, he's not mad about what happened. I think people are just getting a bit carried away."