Sky Television is making top rugby and motorsport events available to nonsubscribers online.
It is expected Sky will tomorrow announce new packages enabling sports fans to tune into Super Rugby, the NRL and Formula One on the internet.
A "Fan Pass" will allow Sky sports channel nonsubscribers to pay to access events or channels on a part or whole-season basis.
"This is a new internet product from us that we are sure will be popular with fans who may not subscribe to our regular sports packages," a Sky Television spokeswoman said.
New Zealand television providers are battling to attract online viewers before global internet TV giant Netflix launches here next month.