The Dallas Cowboys not only are the NFL's most valuable franchise for the 11th straight year, they are the top-valued team in the world.
According to Forbes magazine, their worth increased 14 percent in the last year, reaching US$4.8 billion (NZ$6.6b).
That's more than US$1 billion ahead of the New England Patriots (US$3.7 billion).
Rounding out the NFL's top five are the New York Giants (US$3.3 billion), Washington Redskins (US$3.1 billion) and San Francisco 49ers (US$3.05 billion).
On average, an NFL franchise is worth US$2.52 billion, an increase of 8 percent since 2016.