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The people who brought you Travis Kelce

By Zach Schonbrun
New York Times·
10 mins to read

A plan was hatched to make the football player “as famous as the Rock.” It began long before you might guess.

In the only recent year in which Travis Kelce and the Kansas City Chiefs weren’t playing in the Super Bowl, the NFL star was driving around Los Angeles in early February with his business managers, André and Aaron Eanes, marvelling at billboards featuring Dwayne Johnson, the actor and entertainer better known as The Rock.

“Man, I don’t think I’ll

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