Marina Erakovic failed in her bid to become the first New Zealander to win on the WTA Tour since 1989, losing the final of the Memphis international to Sofia Arvidsson.
Erakovic succumbed in straight sets 3-6 4-6 in a match that last 84 minutes.
It will be a bitter blow for Erakovic, who went into the final ranked 18 places higher than the Swede, but struggled throughout on serve with a 48 per cent first serve ratio.
She gave up eight break points and lost three, while stealing a game on Arvidsson's serve just once.
Erakovic paid tribute to the Swede. "Sofia played really well today and deserved to win."