As Roger Federer charged towards his eighth Wimbledon title, his opponent struggled to keep it together - and Piers Morgan had no sympathy.
In scenes rarely seen before on tennis's most famous centre court, Marin Cilic broke down in tears and buried his head in his towel after losing the first set and falling behind 3-0 in the second.
The emotional Croat called for a trainer and doctor, and even had the tournament supervisor on hand to ensure he was OK.
Cilic battled on to finish the match, despite a niggling foot blister, but he was a shadow of the player who crushed Federer in straight sets during the 2014 US Open and pushed him to all five sets in last year's Wimbledon quarterfinals.
Cilic later admitted it was the anguish of not being at his physical best, rather than the pain of the blisters themselves, which caused his emotional breakdown on court.