The story of world No. 772 Marcus Willis and his rise to tennis stardom just keeps getting better and better.
His battle with world No. 3 Roger Federer on centre court at Wimbledon this morning had the crowd in a roar.
While the full-time tennis coach, part-time tennis hero, wasn't able to conjure up a victory losing in straight sets, something else has caught the eyes of keen observers.
Take a look at the left sleeve of Willis' shirt.