If anything can convince the grand slams to introduce fifth-set tie-breaks, Friday's never-ending semi-final could be the moment, in the view of seven-time major champion Mats Wilander.
There is a certain "wow" factor to a match that turns into a superhuman feat of endurance, forcing the players to keep exhibiting their fine motor skills even as their bodies begin to cramp up and rebel. But in an age of ever shorter attention spans, is there any logic in expecting fans to sit stationary for the best part of a working day?
"People talk about the drama of the set that goes on and on," Wilander told The Telegraph as Kevin Anderson and John Isner moved past the four-and-a-half hour match. "But it leaves one guy exhausted for the next round, it's horrible for the players waiting to come on court, and it has the potential to mess up the schedule for everyone.
"Even for the spectators, I'm not sure how satisfying it is. I was out there on court in the middle of this match, and it was a good atmosphere, but they would have been looking forward to seeing Novak Djokovic and Rafael Nadal as well, so I'm sure they would have settled for a tie-break in the fifth.
"The problem is that as you keep going through these matches, your energy runs low. And then you start to focus just on holding your own serve, which means that the chances of a break drop, and the whole thing just lasts longer and longer. Even afterwards, you risk leaving everyone feeling a bit flat and exhausted for the next match."