TAB NZ is putting its money where its mouth is by backing the All Blacks to win Saturday's first test against Ireland at Eden Park, and giving back to its customers if they don't.
TAB customers can get their money back as a bonus bet of up to $100 if the All Blacks don't beat Ireland.
"After a week of asking the Irish team to consider the odds, we've done the same," TAB NZ general manager of marketing and customer experience Jodi Williams said.
"We're adding to our support of the All Blacks by giving customers a free swing at beating the Irish. We're confident the All Blacks will win this weekend but in the unlikely event they don't, we're willing to take the hit on the loss through our 'Backing Black' promotion.
"Our customers who bet on the All Blacks to win at Eden Park will get up to $100 of their money back as a bonus bet if the Irish can do the unthinkable and win on New Zealand soil."