Dedicated sports fans have long known supporting their team through thick and thin can come at a cost.
But few would have predicted that doing so might cause them to suffer a heart attack - particularly when their team wins.
That, however, is the principal insight of research that has now established a link between a club's sporting victory and increased risk of heart attacks among its fans.
The risk was found to be particularly strong among men under 55. Female fans appeared unaffected.
Researchers at the Montreal Heart Institute analysed admissions data for patients with ST-elevation myocardial infarction (STEMI) - a serious type of heart attack - the day after the Montreal Canadiens played.