"With the return of community sport, we wanted to give our many fans involved in Saturday sport time to finish up their games, get ready to head out, and then across town to our venues. We're excited to be able to provide some daytime Sunday rugby in 2020," he said.
"With the change to Level 1 our teams can now prepare normally for matches, rather than asking them to fly in and out on match day."
NZR and all five Super Rugby clubs would be encouraging fans to use the QR codes displayed at match venues to enable effective contact tracing, Lendrum said.
The Blues have kicked off ticket sales today, tweeting that fans will be able to purchase tickets to their game against the Hurricanes at Eden Park on Sunday, for just $20.
Tickets are expected to sell fast with Beauden Barrett set to make his long-awaited Blues debut against his former team.
Blues Chief Executive Andrew Hore said the idea of family, friends and fans in the Eden Park stands on a Sunday afternoon watching rugby had never felt better.
"This is a great boost for the franchise and the region as a whole. It's been a tough time for everyone over the past few months, so to be able to provide some rugby, some entertainment at a world-class level and a day out for sports fans and families will be magic," he said.
The Chiefs tweeted tickets to their game against the Highlanders would be on sale soon.
Highlanders Chief Executive Roger Clark said the club was "buzzing" at the opportunity to host the first professional rugby crowd since the Covid-19 global pandemic shut down the sporting world.
"The world will be watching, and we will be ready to put on a show. Our players, coaches and staff have been working overtime to get Investec Super Rugby Aotearoa ready and to now be able to share the competition with our members and our fans will be a very special occasion," he said.
NZR Chief Executive Mark Robinson said the Government announcement was fantastic news for rugby.
"It is a testament to all New Zealanders that we are in a position to lift restrictions on mass gatherings and it's a massive boost for Investec Super Rugby Aotearoa," he said.
"We're incredibly proud, and grateful, to be the first professional sports competition in the world to be in a position to have our teams play in front of their fans again. It's going to be a very special and unique competition and it's fitting that New Zealanders now have a chance to be part of it."