Where to from here for Emirates Team New Zealand after a "coulda, shoulda, woulda" loss to Oracle in the final race of the Louis Vuitton qualifying series?
First rule: Don't get distracted by Jimmy Spithill, defender Oracle's provocative skipper.
Spithill is sailing's finest when it comes to distracting opponents. His post-race comments were a masterclass, mainly.
The enemies of great performance are distraction and self-doubt. This is what Spithill is trying to create. He highlighted Team NZ errors, even though this was hardly a revelation. He dissed Team NZ's on-board communication and their decision to do without a dedicated tactician.
Finally, he played a beauty at the end of the press conference, claiming there was a leak from inside Team NZ. This part was amateurish. If he really had a mole, there is no way he would announce this to the world.