As Team New Zealand prepare to make sailing history off Bermuda, the voice of the America's Cup is tuning up for one of the biggest calls of his career.
Veteran Radio Sport commentator Peter Montgomery is the man famous for his "The America's Cup is now New Zealand's Cup" line, when the Kiwis first snatched the Auld Mug off Young America in San Diego 22 years ago.
Over the years, with each ensuing campaign, "PJ" has had to refine that sound bite for each occasion.
Now, with Emirates Team NZ holding match-point against Oracle Team USA (again), Montgomery needs to come up with a new catchphrase ... or is it simply a case of dusting off the one he had up his sleeve, unused, at San Francisco in 2013?
"No, I haven't even thought about it," he told Newstalk ZB's Mike Hosking. "That's true ... I'll get some advice from you.