There's no mistaking there's a fairly significant yacht race about to start in Bermuda.
Oracle skipper Jimmy Spithill's mug greets you as soon as you step off the plane at L.F Wade International airport, America's Cup banners line the arrivals hall, shop windows have team posters on display, and the hulls of Team Japan's test boat sit right in the centre of the main "city" centre in Hamilton, next to a pop-up bar run by one of the event's sponsors.
But today the America's Cup was not the biggest show in town.
May 24 marks Bermuda's national holiday - a celebration locals adopt with relish. The day started with a marathon, and ended with a party. People camped out for hours along the main road in Hamilton, trying to secure the best spot to for the parade. Some even set up tents and marquees, to shelter them from the beaming sun - for good reason as it turned out, it was a long haul.
The parade, which was steeped in English tradition in a nod to its British heritage, included Gombey dancers, floats and marching bands, was fairly irregular, with 2-3 minutes going by at times before the next act appeared.