Spending much of his life on the water, Sir Russell Coutts knew there was a gap in the sailing market.
As more and more professional sports introduced shorter forms, sailing was being left behind. But alongside Oracle founder Larry Ellison, Coutts sought to change that.
Last month, the pair saw their years of planning come to fruition, as the first ever leg of the SailGP was contested in Sydney.
The concept is relatively simple: six national teams compete on the same, high-speed catamarans at six stops around the world annually — one regatta at each country represented on the water.
"There's been talk about doing something like this for some time now," Coutts told the Herald on Sunday. "In many ways, sailing needs a consistent platform that goes to the same venues each year and there's a repeatable format — like most, if not all, other professional sports have."