Within seconds of Lions manager Andy Irvine finishing his first test team announcement, journalists' fingers were hitting laptop keys to file that news.
Just as a Lions side has morphed into a massive touring extravaganza, so has the Fourth Estate, which circles and picks at any offerings delivered by the group.
When players were asked to play twice a week, the media would attend training and hover pitchside to take notes or recordings from a coach and later disseminate that information.
Now the demands are instant: live crosses on television, radio or internet sites.
The Lions delivery was in great contrast to the Wallaby team announcement which started to clatter into our inboxes early in the morning, confirming the leak going around Brisbane the previous day.